We are a nation that loves to drink. And we're passing the habit on to our children. But a growing body of compelling new evidence about the dangers of alcohol consumption at a young age will force us to reconsider the entire way we view alcohol and young people. As parents, we need to talk to our children about alcohol but many of us are not sure what to say. In this essential book, Dr Aric Sigman ties up all the latest medical research and cultural issues and puts them into context. Most importantly he addresses drinking not just as a teenage problem but as an integral part of our history and culture. It will lead us to understand how the way we view alcohol impacts directly upon our chidlren's present and future health, wellbeing and academic success, and it will answer the question, 'how can I reconcile my enjoyment of drinking with ensuring my child grows up knowing how to drink sensibly?'.