The first edition of this best-selling book showed that alongside the subtle forms of discrimination typical of the post-Civil Rights era, new powerful ideology of 'color-blind racism' has emerged. Bonilla-Silva documented how beneath the rhetorical maze of contemporary racial discourse lies a full-blown arsenal of arguments, phrases, and stories that whites use to account for and ultimately justify racial inequities. In the new edition Bonilla-Silva has added a chapter dealing with the future of racial stratification in America that goes beyond the white / black dichotomy. He argues that the U.S. is developing a more complex and apparently 'plural' racial order that will mimic Latin American patterns of racial stratification. Another new chapter addresses a variety of questions from readers of the first edition. And he has updated the book throughout with new information, data, and references where appropriate. The book ends with a new Postscript, 'What is to be Done (For Real?)'. As in the highly acclaimed first edition, Bonilla-Silva continues to challenge color-blind thinking.