Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in lifeyou just need to develop the right brain for it.In The Winners Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter whatand demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brains hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into whats important Effort Accelerator: Cultivate the drive to winAlong the way, meet dozens of interesting people who possess win factors (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winners Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.