No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solutionincorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instructionalong with reusable Code Candy from real-world solutions. Discover how to:Determine the business and technical requirements for your siteCreate and manage user profiles and implement authenticationUse Microsoft Content Management Server to manage page templates, images, product data, and other resourcesDesign product catalogs that are easy to use and manageBuild the browse, registration, and shopping cart pagesExploit little-known pipeline capabilities, such as inventory calculation and third-party order processingCapture and analyze data on user demographics and buying patternsCreate campaigns, promotions, and awards for targeted usersManage site operations using the Business Desk modulesTest, stage, and launch your solution