From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms Did you know there is a secret to winning ballgames? Its not the players, managers, money, or luck. Its juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works. In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginnerSetting the Table, asking for a called strike instead of a walk-off homerto advanced jujuBringing the Neg, predicting bad events to keep them from actually happeningto the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns. Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to ones team that shows how love can be a powerful passion in the best way.