New Paradigm for considering application integration and B2B problems Heightens the importance of conveying meaning between systems Addresses movement in the EAI space toward more data handling capabilities Offers a solution for the multitude of managers disconnected with the latest technologies Leverages the technical advances made in complex data integration over 15 years Shifts the focus from technology solutions to information solutions Relies heavily on the use of practical examples, tips, definitions, and soapbox excerpts throughout the main body of text