This book looks at the ways in which prime ministers manage and fail to manage their public communication. A timely examination of the ways in which prime ministers manage and fail to manage their public communication. Original in scope, covering political rumours, political cartoons and capital cities, in addition to more familiar topics. Sets contemporary analysis of Downing Street press secretaries, media barons and press conferences in fuller historical context than usual. Draws on public records, private papers and interviews by the author dating back to the 1960s.