Customized for the female entrepreneurs unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping ones business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.A female entrepreneurs guide to navigating the psychological aspects of launching and building a business during the critical first 18 months. Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year. With a foreword by cosmetics guru Bobbi Brown.ReviewsRead all about it on: http://news.shelf-awareness.com/nview.jsp?appid=411&j=535397#2499225-Shelf Awareness...emerging entrepreneurs will find advice thats worth the price of the book alone.-BooklistThis positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies.-Publishers Weekly PW and AARPs Roundup of Spring Books for Baby Boomers 4/15/08Its main segment on the page this week Cash Flow: Subbing Brains fro Cash featuring a contributor to the book and Karin plus, if you click on small business: view all videos, you can see Karins sole interview from the week before: Cash Flow: 4 Spending Mistakes-SmartMoney TVWith the number of women-owned businesses growing in the U.S. at the rate of one every 60 sconds-roughly 600,000 launches a year, according to the authors-the audience for this positive, cheerful, practical book should be substantial.-Publishers Weekly