In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto Che Guevara in what has become history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphicplastered on everything from T-shirts to vodka to condomsand into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passionand a reflection of how we view ourselves.From the Trade Paperback edition.