In this lively history of consumer debt in America, economic historian Louis Hyman demonstrates that today's problems are not as new as we think. Borrow examines how the rise of consumer borrowingvirtually unknown before the twentieth centuryhas altered our culture and economy. Starting in the years before the Great Depression, increased access to money raised living standards but also introduced unforeseen risks. As lending grew more and more profitable, it displaced funds available for business borrowing, setting our economy on an unsustainable course. Told through the vivid stories of individuals and institutions affected by these changes, Borrow charts the collision of commerce and culture in twentieth-century America, giving an historical perspective on what is newand what is notin today's economic turmoil.A Paperback Original