The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a 10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isnt always right but listen to them anywayand more.