If you're a successful, ambitious executive, chances are you'll have dreamed of what it would be like in the top job. But what does it really mean to be a CEO? What would you have to do every day? What key qualities, experience and skills do all the top CEOs have in common? How would your performance be measured? And crucially, how do you land the top job?Who better than the CEO of one of the worlds best known executive search firms to answer these questions and to shed new insight on what it takes to succeed at the top? In CEO, drawing on his unique access to the worlds business leaders, Kevin Kelly opens the door of the corner office and lets you eavesdrop on conversations with the worlds top CEOs, those who have stuck their necks out and really changed the way that things are done. CEO provides a route-map for meeting the new challenges of building global organisations and sketches the new agenda for the worlds CEOs. Sure CEOs still need to return value to shareholders and keep the financial analysts happy but the realities of business in the 21st century have changed, so that they also have to engage with new markers of success, like sustainability, ethics and genuine global impact. Find out what success means to people who have already made it and discover how you can make it too.CEO. BE INSPIRED. BE SUCCESSFUL. BE THE CEO.