Since the public generally regards the media with suspicion and distrust, the medias central concern is to regain that trust through the production of sincerity. Advancing the field of media studies in a truly innovative way, Boris Groys focuses on the medias affect of sincerity and its manufacture of trust to appease skeptics.Groys identifies forms of media sincerity and its effect on politics, culture, society, and conceptions of the self. He relies on different philosophical writings thematizing the gaze of the other, from the theories of Heidegger, Sartre, Mauss, and Bataille to the poststructuralist formulations of Lacan and Derrida. He also considers media states of exception and their creation of effects of sinceritya strategy that feeds the medias predilection for the extraordinary and the sensational, further fueling the publics suspicions. Emphasizing the medias production of emotion over the presentation (or lack thereof) of facts, Groys launches a timely study that boldly challenges the presumed authenticity of the medias worldview.