The ability to influence and communicate effectively with both colleagues and external partners has become a crucial skill. Influencing is defined as the ability to affect others attitudes, beliefs and behaviours without using force or formal authority. It is widely recognized that the old command and control style of management has little relevance anymore. Since managing and leadership are essentially about achieving results through others, the most likely and effective way of doing this is through the ability to influence people. This book is about that ability, about the required skills, attitudes, tactics and techniques, and about influencing styles and processes. The main focus of this book is to help you review and reflect upon how you perform as an influencer; to discuss and review skills, styles, approaches and techniques. Through their work the authors' have developed a model to make sense of the whole process, and it is around this model that they have built this book