The sponsorship of the entrepreneur as the energizer of a deregulated economy is now at the centre of a vast industry involving politicians, government departments and higher education. We are being urged to become more entrepreneurial, and policy on science and industry is being made in the expectation that we will do so. On the question of the kind of people we are being asked to become, this book examines the careers of the iconic British entrepreneurs of three generations: John Bloom, Freddy Laker and Richard Branson. On the question of policy, it considers the consequences which have followed from the public subsidy of entrepreneurship and from the encouragement of entrepreneurial behaviour amongst biotechnologists and other scientists.