Corporate sustainability, Corporate Social Responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate.By taking a detailed look at corporate sustainability and corporate reputation management, this book focuses on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. On the basis of research conducted with some of the world's largest 500 companies, Arlo Brady concludes by highlighting seven transitions inherent in the dynamic relationship between today's large multinational corporations and society. He argues that that the successful management of these seven transitions is essential to the extraction of reputational value (and avoidance of risk) from sustainability.