This book introduces the field of bioinformatics to financial modelling. Why? Well, just as the human mind displays a voracious appetite when it comes to seeking out and assimilating new information, so do financial markets. Indeed, financial markets are huge information-consuming entities. What is the most obvious manifestation of their ruminations regarding this vast information flow? Asset prices.This book will aid both theoretician and practitioner by developing a comprehensive theory of how the actual building blocks of information fit together in a meaningful way to influence asset price dynamics. The net result is a better perspective on the texture and fabric of financial information - and better investment results as well.