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Becoming Dynamic
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Becoming Dynamic
Author:Jackson David (EN)
Language of a book: Английский
Language of an original book: Английский
Publisher: Gardners Books

    In this follow-up to the ground-breaking, Dynamic Organisations, David Jackson leads the reader step-by-step through the change management process.He describes the change management process using a unique 'double loop' model and uses this to clarify processes which can otherwise appear intimidating, such as environmental scanning, direction setting, change planning, implementation and sustaining activities. A 'Change in Action' section uses vivid case-studies to show how real organisations have risen to the challenge of sustaining on-going innovation.David Jackson wrote Becoming Dynamic to communicate the lessons he has learnt after many years of working as a consultant with senior managers struggling to make change work in a variety of companies. This is reflected in his spirited and enthusiastic style and his refreshing take on much-discussed issues such as leadership, culture, learning and performance.

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