This is a new and revised edition of a book which has had a major impact upon the social sciences and public political debate. Anthony Elliott and Charles Lemert's THE NEW INDIVIDUALISM inspired readers with the dramatic suggestion that 'the reinvention craze' - from self-help and therapy culture to management restructurings and corporate downsizings - is central to a 'new individualism' sweeping the globe. Giving particular attention to the narratives of people seeking to define anew their lives in an age of globalization, the authors contend that an endless hunger for instant change and relentless emphasis on self-reinvention is fundamental to grasping the disorientating effects of the new individualism. This edition contains a substantial new Introduction in which Elliott and Lemert reply to some of the standard criticisms made of the theory of the new individualism, and also addresses the escalation of new individualist thinking in the wake of recent global crises.