This is the first study of hard country music as well as the first comprehensive application of contemporary cultural theory to country music. Barbara Ching begins by defining the features that make certain country songs and artists hard. She compares hard country music to high American culture, arguing that hard country deliberately focuses on its low position in the American cultural hierarchy, comically singing of failures to live up to American standards of affluence, while mainstream country music focuses on nostalgia, romance, and patriotism of regular folk. With chapters on Hank Williams Sr. and Jr., Merle Haggard, George Jones, David Allan Coe, Buck Owens, Dwight Yoakam, and the Outlaw Movement, this book is written in a jargon-free, engaging style that will interest both academic as well as general readers.