Ja, No, Man is an eerily familiar portrayal of the life of an ordinary white South African growing up during Apartheid-era South Africa. Told with extraordinary humour and self-awareness, Poplak's story brings his gradual understanding of the difference between his country and the rest of the world vividly to life. A startlingly original memoir that veers sharply from the quotidian to the bizarre and back again, Ja, No, Man is an enlightening, darkly hilarious, and, at times, disturbing read.