Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but truethe people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering themuntil they understand exactly how it'll benefit them. If you recognize that one hard, cold factand you know what to do about ityou'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the ';So What?' question brilliantly, every timeno matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you wantin business and in life!