Maybe you've pulled up your website on a smartphone, and it needs some serious help. Page layouts have gone awry and navigation is painfully tedious to use. In meetings, your boss barks about the importance of mobile while pointing out (once again) that the site doesn't look right on his iPad. You've been nominated to fix this mess, all the while wondering, ';How did I suddenly become our company's expert on mobile?' If this experience sounds familiar, fear not . . . this book is here to help! Follow along with user experience designer and author Dennis Kardys and you will: Examine some of the common issues that occur when a desktop site is rendered on a mobile device and learn immediate ways to fix the problems you encounter. Review strategies for mobile support and optimization, like using a responsive redesign or developing a custom native application, as well as other solutions that in some cases may be a more practical next step. Walk through design considerations for a custom mobile site so you can start serving up a better, more considered experience to your mobile users, laying the groundwork for a cohesive long-term strategy that provides a more accessible experience for all.