Essential reading for everyone interested in improving their personal brand. -Peter Wade, GE Consumer Finance Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the Walking TALL method. It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers drop-dead brilliant advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.