'No need to count calories, go hungry or diet ever again' The TimesThis revolutionary book reveals:* Ten reasons why eating a low-fat, calorie controlled diet makes sustained weight loss virtually impossible.* Why the less hungry you are, the more weight you'll lose.* How different types of calories have different fattening potential.* Why weight is not just about calories, but the impact our diet has on key hormones including insulin and leptin.* Why you should ignore foods labelled 'low fat' or 'light'.* Why aerobic exercise has little impact on weight, and the type of exercise that does.* The simple and mental tricks to ensure permanent success.